• EDITORIAL POLICY
  • ABOUT US
PML Daily
No Result
View All Result
  • Home
  • NEWS
    • Politics
    • Education
    • Regional
    • Africa
    • World
  • INVESTIGATIONS
    • National Archives
    • Special Reports
  • OpEd
  • BUSINESS
    • Agriculture
    • Tech
    • Finance
  • FEATURES
    • Health
    • Tours & Travel
    • Entertainment
    • Society
  • COLUMNISTS
    • The Suited Penguin
  • SPORT
  • Jobs
  • Magazines
  • Home
  • NEWS
    • Politics
    • Education
    • Regional
    • Africa
    • World
  • INVESTIGATIONS
    • National Archives
    • Special Reports
  • OpEd
  • BUSINESS
    • Agriculture
    • Tech
    • Finance
  • FEATURES
    • Health
    • Tours & Travel
    • Entertainment
    • Society
  • COLUMNISTS
    • The Suited Penguin
  • SPORT
  • Jobs
  • Magazines
No Result
View All Result
PML Daily
No Result
View All Result
Home OpEd

ALDRINE NSUBUGA: Why Bad Black is a big issue!

PML DAILY EDITOR | PML Daily EditorialbyPML DAILY EDITOR | PML Daily Editorial
September 30, 2021
5 0
3
SHARES
68
VIEWS
FacebookWhatsAppTwitter
Bad Black being ushered at Victoria University by the Vice Chancellor Dr. Lawrence Muganga (PHOTO/Courtesy).

KAMPALA — So of all new students only BB was picked out to present and show case at a press conference? Only one student had an accompanying story to share with the world? Only one student will study English and digital marketing?

Only one explanation and VU can’t explain it any other way – BRAND BB. The face. The voice. Ambassador. That’s the meaning of brand in marketing.

Imagine the effort, the time, the resources VU has spent just to explain this away!!!! That’s the power of the BB brand and that’s what all this was about – marketing.

Ignore the denials – it’s a script. The constant in all these communications (public appointment & denial) is BB. They need her to keep in the conversation. Brand marketing.

You can be sure it will be followed by interviews on various media (for VU to confirm or deny) and then BB will be invited on different media independently to deny or confirm…all this while who is the conversation? VU.

And that people is what marketing is about. It’s an art not an exact science.
Kyonna kye kili – BB for me.

Mr. Nsubuga, a football enthusiast is one of Uganda’s most thought after marketing professionals

Share this:

  • Twitter
  • Facebook

Related

Leave a comment

Tags: bad blackDr. Lawrence Mugangatop_Mr. Nsubuga

Get real time update about this post categories directly on your device, subscribe now.

Unsubscribe

Discussion about this post


About

The PML Daily, published via www.pmldaily.com is a publication of Post Media Ltd, a professional Digital/New Media company in Uganda.

Follow us



  • EDITORIAL POLICY
  • ABOUT US

© 2023

No Result
View All Result
  • Home
  • NEWS
    • Politics
    • Education
    • Regional
    • Africa
    • World
  • INVESTIGATIONS
    • National Archives
    • Special Reports
  • OpEd
  • BUSINESS
    • Agriculture
    • Tech
    • Finance
  • FEATURES
    • Health
    • Tours & Travel
    • Entertainment
    • Society
  • COLUMNISTS
    • The Suited Penguin
  • SPORT
  • Jobs
  • Magazines

© 2023

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist