dfcu Bank has launched a campaign dubbed ‘Cover with Us’ in which it says intends to drive uptake of its affordable and convenient insurance products.
According to Bob Muhiire, the dfcu Bank Principal Officer for Bancassurance, with the campaign, dfcu hopes to provide affordable, accessible, and relevant insurance solutions for Ugandans.
He added that according to the Insurance Regulatory Authority, the insurance sector has been steadily growing at annual average rate of about 15%. In 2022 the sector grew by 20%, a sign that there is an increase in insurance uptake.
However, Muhiire said this growth has not deepened insurance penetration in Uganda, which remains at less than 1%.
“This campaign will also help the Bank contribute to increasing the sector’s insurance uptake by providing insurance solutions to financial risks which may pose a risk to people’s livelihoods and cause business losses,” he said.
Muhiire emphasized the significance of insurance as a tool for managing risk to safeguard businesses, individuals, and their families from unforeseen risks.
“Whether you’re an individual or company, insurance could go a long way to act as a shock absorber in times of crisis,” he said.
“We have designed ‘Cover with Us’ to include Motor, Health, Property, Education, Business and Travel Insurance products from dfcu Bank and partner insurance companies. We are readily available at over 50 branches across Uganda where we will answer any customer queries and help them identify the right policy for their needs,” he added.
Muhiire said the dfcu brand purpose is to Transform Lives and Businesses in Uganda – and with this campaign, they are certain that their customers will be able to afford a peace of mind, secure their lives and possessions.