Cambridge Analytica say they played a massive role in the election of Kenya’s President Uhuru Kenyatta (L) who beat Raila Odinga (R) last year.
BBC- A full investigation must be carried out into a UK consultancy firm which helped take Kenya’s President Uhuru Kenyatta to victory, the main opposition coalition has told the BBC.
National Super Alliance (Nasa) official Norman Magaya accused Cambridge Analytica and the ruling party of trying to “subvert the people’s will”.
Cambridge Analytica bosses were apparently caught on camera boasting of the control they had exerted in Kenya.
The company denies any wrongdoing.
There was no immediate comment from Mr Kenyatta’s Jubilee Party.
Cambridge Analytica first hit the headlines after helping US President Donald Trump to his shock win in 2016. However, questions are now being raised around the world over its methods– including the use of data harvested from people’s Facebook pages.
Before they helped Mr Trump, however, the company was active in Kenya, using the work it did for Mr Kenyatta’s successful 2013 election as one of its case studies.
According to the website, it conducted a “large-scale research project”, sampling 47,000 people, which provided a profile including things like “key national and local political issues, levels of trust in key politicians, voting behaviours/intentions, and preferred information channels”.
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