KAMPALA – Telecommunications giant MTN Uganda has entered into a partnership with Breathtaking Uganda, a local tourism promotion firm, that will see young Ugandans explore more of their country.
The partnership targeted at mainly the youth, is a co-marketing initiative between the two companies with the aim of growing domestic tourism awareness.
In the partnership, Breathtaking Uganda, will organize monthly trips to different exciting locations within the country, that will climax into a month-long finale at the end of the year.
Ugandans will move across the country in a 31-day trip from December 1 December 31.
On its part, MTN Uganda will engage its millions of subscribers especially under the Pulse segment with a special discount of up to 25% on fully paid trips.
MTN says, the arrangement will bring the planned experiences within reach of many Ugandans under this category.
Pulse is MTN Uganda’s youth platform created for the youth.
Also worth noting is that MTN’s over 5 million social media followers will learn more about their country through regular updates of Breathtaking Uganda’s activities, get discounted offers or win free tickets to the adventure destinations by following the activities on the MTN and Breathtaking Uganda digital platforms that include Youtube, Twitter, Instagram, Snapchat and Facebook.
Hellen Kirungi, the MTN Pulse Manager said, “This is a partnership that provides a great opportunity to drive the domestic tourism agenda by taking Ugandans to various breathtaking destinations through our digital platforms.”
She added that; “This also ties in with our duties as the leader in telecommunications business and gives us the chance to share locally made and generated organic content that is unique and very appealing to our subscribers.”
“We also want to encourage the growth of the tourism business. We are therefore
happy to partner with Breathtaking Uganda and we encourage all Ugandans to look out for these exciting excursions and content on all our digital.”
Breathtaking Uganda has a year-long domestic tourism promotion campaign where Ugandans and foreign nationals pay discounted rates to tour Uganda’s breathtaking destinations.
The campaign also has participants actively engaging the rest of the country through updates on digital platforms.
During these trips various exciting activities are engaged in such as – road trips, nature walks, camping, quiz nights, wildlife/game viewing experiences, campfires and barbeques, pool parties, beach parties, gorilla/primates tracking, bird watching, scenery viewing and photography, mountain hiking, silent
disco, water rafting, zip lining and boat cruises to mention just a few of the adventure activities we undertake.
To date, Breathtaking Uganda has taken adventurous Ugandans to Bwindi Impenetrable National Park where they did gorilla tracking and enjoyed nature walks in the forest.
Other places explored include Murchison Falls National Park, Kidepo Valley National Park, Queen Elizabeth National Park, Lake Mburo National Park, Mabira Forest at Rain Forest Lodge, Wild Waters Lodge in Jinja, Kalagala and Ssesse Islands in Kalangala at Brovad
Breathtaking Uganda’s CEO Isaiah Jobs Rwanyekiro, said there are five
more trips before the end of year starting with; Kibale/Semuliki National Park Fort Portal from 26– 28 July, Sipi Falls (Mt. Elgon National Park) in Mbale on 30 August to 1 September Queen Elizabeth National Park on 27– 29 September, Kalangala Island Beach festival on 25 to 27 October at Brovad Sands lodge; and the grand trip “Around Uganda in 31 breathtaking days” from 1 to 31 December 2019.
“Around Uganda in 31 Days” is not only going to be an opportunity to explore and experience what Uganda has to offer, but it will be an opportunity to share these experiences with the rest of Uganda and the world through social media and the reality TV series that will be aired on various TV channels.”
Special arrangements have been made for people who cannot afford to be away for the full 31-day road trip.
There will be options for shorter segments/days so that everyone can have the opportunity of being part of these very pulsating adventures.