KAMPALA — MultiChoice Uganda has launched the Maisha Magic Movies channel.
The channel, which went live on Tuesday at 4pm (EAT) will be available across East Africa.
Through the channel, viewers will be able to watch a wide range of local entertainment content in various genres – action, romance, comedy among others.
Joan Semanda Kizza, the PR and Communications Manager at MultiChoice Uganda said they are the biggest investor in local content—expressing excitement about spearheading the hyper local movie channel as well as the investments that have been injected by MultiChoice which are set to ensure for growth and accessibility of premium and local movie content across the globe.
This channel launch which follows the launch of Pearl Magic Prime in Februrary, she said, further drives the MultiChoice Group agenda of delivering great local content to the customer base.
On his part, Colin Asiimwe, the Head of Marketing at MultiChoice Uganda said the firm will continuously study audience taste and where warranted, adjust the content to ensure that “we remain relevant and topical throughout the life cycle of the movie channel”.
Assimwe said the channel has been launched in response to the increasing demand for local content in the East African market and that it is inspired by and targeted primarily at the Ugandan, Kenyan and Tanzanian audiences, but will be available in all key markets across the African continent.
Maisha Magic Movies will be a game-changer within the East African market as well as in an industry where the creation of local movies has proven to be in deficit.
Viewers can look forward to exciting homegrown titles in various genres including action, thriller and drama including titles by leading producers in the region such as 94 Terror, Damu Moja, Freedom Movie, Kizingo, Kutu, Mume Mzee, Sangita, The Torture and Worlds Tofauti among others.
In anticipation of the new strategic offer that addresses viewer demand, Barbara Kambogi, Channel Head for Maisha Magic Movies said, “We continuously study audience behaviour and tailor-make our offering to match the needs of the market at hand, hence the launch of Maisha Magic Movies. We are working alongside local producers in Kenya, Tanzania and Uganda and continuously grooming and mentoring the teams to produce world-class content that resonates with the cultural nuances of the market thus making the content not only exciting but relatable to the viewer”
“This channel is something our audiences can truly be proud of and call their own,” said Kambogi.
The channel will be available for Dstv customers, Compact Plus and Compact premium on channel 141.
Here are some of the best East African movies produced by renowned content curators, notably:
Lovis Marcel Asimwe who started his career in 2008 and is known for his astounding productions entitled:
A reason to die (2012), Kiraurau (2015), Nambachi (2016), Mwisho wa hukumu (2020) and the reviting Kutu (2021) which aired on Tanzania’s most loved local storyteller- Maisha Magic Bongo.
Mulwinda Richard, award winning and most nominated Director and Producer for Uganda’s movie category. Richard started his career in 2006 and launched his biggest career break in 2011 through his movie With Cindy and later in 2016 through his movie entitled Freedom Movie that scooped numerous awards both locally and internationally.
Kang’ethe Mungai; Film Producer, Director and Script Writer from Kenya.
His notable films include the multi award winning World Tofauti that featured Avril (Judith Nyambura), one of Kenya’s top singers, songwriter and actress as well as prolific award-winning actor Innocent Njuguna. Who can forget the reviting action based Uradi (2021), which featured Kenya’s top actors such as Robert Agengo, Peter Kawa, Bilal Mwaura and Shiks Kapyenga.