KAMPALA, UGANDA – dfcu Bank, a leading financial institution in Uganda, has launched a new Visa Cashback campaign aimed at rewarding its customers for their loyalty. The campaign, which is part of the bank’s strategic partnership with Visa, underscores dfcu Bank’s commitment to delivering value-added solutions to its customers.
The Cashback Visa Campaign is designed to create lifetime value for dfcu Bank customers by incentivizing them to make purchases using their dfcu Visa card. Customers will receive cashback rewards for their everyday transactions, providing them with tangible benefits.
According to Maryann Wanjiku Michuki, Chief Business Solutions and Marketing Officer at dfcu Bank, the campaign is part of the bank’s efforts to continuously innovate and provide enhanced value to its customers. “Our partnership with Visa enables us to offer a loyalty program that rewards our customers for choosing their dfcu card to pay for their everyday purchases,” she said.
The campaign leverages Visa’s extensive network of merchants and partners to offer cardholders a wide range of cashback opportunities, including discounts on dining, shopping, travel, and more. Rewards are automatically credited to the cardholder’s account, providing a seamless and convenient way to earn rewards.
dfcu Bank’s launch of the Visa Cashback campaign is part of its transformation journey to become a digitally driven bank. The campaign encourages customers to make dfcu Bank Visa Credit & Debit cards their top-of-wallet choice, driving growth in card usage and accelerating the move to a cashless economy.
