KAMPALA — Insurance sector players have been advised to embrace innovations as the only way to ensure the insurance sector’s survival and growth.
The call was made by Mr. Bernard Obera, the Director of Supervision at the Insurance Regulatory Authority (IRA) during upgrade of MTN Uganda and aYo.
Obera said that with innovation, companies can develop a sustainable competitive advantage and better respond to external challenges, such as evolving consumer preferences, growing business complexity, shifting market dynamics, and the ever-expanding technological advancements.
“We all agree that innovation is the future; and you must innovate,” he said, lauding MTN partnership with aYo.
Solomon Rubondo, an ex-official of the Insurance Brokers Association of Uganda noted that aYo and MTN had demystified the concept of insurance.
“I congratulate MTN and aYo for addressing the intangibility of insurance, thereby making it more accessible to more people who were previously excluded. Let’s see more of these innovations in insurance. Let us continue domesticating insurance.”
While announcing the new development, Susan Kayemba, the MTN Uganda Senior Manager, Digital Services, said that this innovation underscores MTN’s commitment to providing its customers with the benefits of a modern connected life.
“Insurance is a key asset and the very essence of life, yet many people still grapple with accessing basic insurance. As MTN, this is our way of further enriching our MTN Senkyu offering to our loyal customers by enabling them to secure aYo cover through their MTN Senkyu points, making access to insurance more available. We believe many customers will find great value in this service.” said Somdev
Allan Lwanga, the CEO of aYo Uganda, said insurance cover is a powerful driver of financial inclusion, as it provides a social safety net that helps ordinary Ugandans recover from unexpected crises.
“We’ve always believed that insurance should be accessible to everyone in Uganda and easy to use. By allowing users to buy aYo cover using Senkyu, we’ll be able to reach even more people at a time when growing numbers of Ugandan consumers are purchasing health cover to protect themselves and their families in the event of hospitalization or loss of life,” said Lwanga.
Under the new arrangement, MTN Uganda customers can now use their MTN Senkyu loyalty points to get insurance from aYo, in the form of life or hospital cover.
aYo provides fast, convenient, easy-to-use hospital and life cover directly to a user’s mobile phone, and over the last 5 years has enrolled 16 million customers across the African markets that it is active in.
Through the new addition to the already successful Senkyu loyalty program, MTN is enabling even more customers to access insurance for the first time.
By subscribing to aYo insurance, using MTN Senkyu, customers will have peace of mind that in the event of an accident, aYo will help them take care of their hospital bills and in the event of your passing away, aYo will help support their family financially.
To access this service, customers can simply *141# and select aYo to subscribe to this option. Once a customer signs up for aYo through Senkyu, 75 points will be deducted from their wallet every month for 6 months. During this time, they will be provided with cover equivalent to UGX 90,000 worth of aYo MyLife Cover – & UGX 120,000 worth of aYo MyHospital Cover that caters for accidents.
How aYo Senkyu works:
Under the aYo section on the MTN Senkyu menu, customers can do the following:
• Activate and redeem points for aYo cover
• Cancel subscription
• View the expiry date of their aYo cover
• Add, view or remove beneficiaries
Eligible customers can claim their insurance cover by dialing aYo 296# USSD, and upon verification their pay-out is paid into their MTN MoMo account.
Customers earn points for using MTN and MTN MoMo. Customers also receive bonus points on their birthday and on the anniversary of when they joined MTN. The points earned can be used to get aYo insurance, Minutes, MBs, SMS or to pay for goods and services with MTN MoMoPay. Points expire if the customer doesn’t do any redemption within 90 days. To register and use MTN Senkyu a customer dials *141# or uses the MyMTN App