KAMPALA – Nile Breweries Limited ‘Be a Millionare’ an annual entrepreneurship campaign has returned for the second season with a bang. The nationwide five-weeks campaign aimed at sharpening the business acumen of aspiring youth entrepreneurs, will traverse the five regions of Uganda culminating into the national finale, televised on NBS TV.
The second season, themed the“Last Man Standing”, returns with a couple of twists in a game show format, while maintaining the core objective of supporting businesses with both financial injection and knowledge transfer.
Unveiling the second season at their head offices in Luzira, Nile Breweries officials said UGX100M was earmarked as prize money, with participants winning at both regional competition and the national grand finale. The regional competitions will be broadcast live on partner media, Capital FM every Saturday at 3pm. The initiative is aimed at boosting businesses amid the prevailing global economic downturn.
NBL Legal and Corporate Affairs Director, Onapito Ekomoloit, shared that in line with the sustainability agenda they are committed to help entrepreneurs keep on their feet in the current volatile economic environment.
Mr. Onapito said it takes more than just finances to successfully run business, so NBL had partnered with Enterprise Uganda to offer relevant training and mentoring to all the participants.
According to Charles Ocici, the Executive Director, Enterprise Uganda, they believe in resources beyond money, and that’s the person. He explains that Enterprise Uganda, comes in with the right mindset training and then the power of entrepreneurship is stimulated.
“We want everyone taking part to see its benefits. There is no way you can fulfil this without being in the private sector. Sell a solution and be ready to compete with people with all kinds of capabilities. I want to thank Nile for committing these resources. 100million is a lot of money if utilized well,” he said adding that Enterprise Uganda will instill in participants virtues of being an entrepreneur such as self-belief, learning trait, setting a goal, courage and passion.
To enter the competition, any entrepreneur aged 18-35years, is required to submit a well written business plan, as per guidelines and upload this on the Nile Breweries website. The business must already have its products or services on the market.
Some of the benchmarks the entries will be examined on include; the problem a particular business seeks to solve in the community and a SWOT analysis looking at the knowledge of the environment the entrepreneur seeks to operate in.
Enterprise Uganda will facilitate the selection of the winners and also mentor them so that they take off.
Participants will have an opportunity to win cash prizes right from the regional stage to the national stage.
Phase 1- First cut-
Verification of entries. Top 10 participants will be chosen from each region
Phase 2-Boot Camp
50 participants from the five regions will gather for a boot camp in Kampala. They will be trained on business basics by Enterprise Uganda. The first quiz challenge will take place. Top 5 will be chosen per region.
Phase 3- Regional face off
Five participants, each from a different region, will face off every week, for 5 weeks in a quiz game show. Twenty five ( 25) contestants will be on the spot in the weekly quiz battles.
The weekly battle will be showcased on Capital FM channels and socials, NBL socials. Shs5m will be at stake weekly, with each participant winning from the bounty as per their performance. Each correct quiz answer will be worth some cash. The weekly winner will constitute the top 5 contestants for the national grand finale.
Phase 4- National face off Grand Finale-
The top 5 will face off in the national contest, to be the last man standing; with UGX. 100 M up for grabs.