NAIROBI – Hennessy, one of the world’s best cognac, launched its third edition of the Hennessy Cypher in Kenya live on TV bringing together different talented artists for an eclectic mix of musical talents through a fusion of music, art, and culture.
In this third edition, Hennessy partnered with Steph Kapela, Gold Triggah, Xtatic, Elisha Elai, and Wakadinali. The Hennessy Cyphers have played an integral role in discovering new talent, promoting music, and propagating urban culture.
Speaking about the launch, Market Manager Moët Hennessy Eastern Africa Alexandre Helaine noted, “The DNA of Hennessy is music, and the story of Hip-hop and Hennessy goes way back. We are excited to be launching Hennessy Cypher 3.0 in Kenya. This edition brings together both established and upcoming artists, blending talent and fine cognac, in the true spirit of Never Stop Never Settle.”
Hennessy would like to continue to put rap & hip-hop artists on the same pedestal as other music genres and deepen their commitment to those who break boundaries and boldly push the limits of their potential.
“Hennessy has been heavily invested in the creative industry and will continue to provide a platform for Kenya’s wealth of creative talent to showcase themselves to the world,” added Mr. Helaine.
From its seat in the French region of Cognac and throughout its 250-year history, Hennessy has proudly perpetuated an exceptional heritage based on adventure, discovery, and cultivating the best that nature and man can offer. Hennessy’s longevity and success across five continents reflect the values the House has upheld since its creation: the transmission of a unique savoir-faire, the constant quest for innovation, and an unwavering commitment to Creation, Excellence, Legacy, and Sustainable Development. Today, these qualities are the hallmark of a House – a crown jewel in the LVMH Group– that crafts some of the most iconic, prestigious Cognacs.