KAMPALA – dfcu Bank has partnered with Prudential Uganda to launch a campaign aimed at ensuring that customers in the informal sector who are hospitalized can receive a daily stipend in lieu of lost income.
The Dembe Account Hospital Cash campaign which has been dubbed ‘Kili-fit with hospital cash”, will see dfcu Bank customers who hold the bank’s Dembe account for low-income earners in the informal sector gain access to a fixed daily cash benefit of UGX 20,000 per night if hospitalized for more than one night for up to 40 nights in a year.
The account holder will be able to claim their benefits through Prudential within 3 months of the date of hospitalization.
Prudential Uganda and dfcu Bank unveiled the “Kili fit” campaign ambassador, Publicity Nateete, a lovable character both on social media and real life. Publicity Nateete shot to fame because of his eccentric and comical way of speech.
His personality has won him fans from all over Uganda and it is anticipated that he will drive the campaign message home to the target audience that finds him very relatable. ANY TIME NOW!
dfcu Bank’s Head, Personal Banking, Miranda Bageine Musoke said the partnership with Prudential will enable the Bank to do more to support their customers and lighten the load by ensuring the daily necessities are catered for when they are hospitalized.
Prudential Uganda Chief Operations Officer, Zephaniah Dube said the Company is happy to partner with dfcu and applauded the Bank for taking the lead in putting together this solution for their Dembe account customers and proving that with a little bit of effort, everything is possible!
For inquiries on ‘Kili-fit with hospital cash”, pleased call 0800 222000 or send a message to WhatsApp number 0776 760760.
