KAMPALA – Uganda’s leading beer company Nile Breweries, through its flagship brand ‘Nile Special has rewarded Ms Anthony Natif, a mountain climber, Ugx 3 million after he scaled the highest peak of Mountain Rwenzori, Margherita, and sipped a bottle of Nile Special beer while at it.
This was at a function that was held at Nile Breweries Ltd, head office at Portbell Road, Luzira.
Natif, a member of Mountain Slayers Uganda (MSU), a hiking club, took a photo at the highest peak of Mt Rwenzori (5,109 meters) with the Nile Special bottle, taking it to great heights with a stunning caption hailing the Nile Special brand that made rounds on social media to the attention of the beer company.
According to Nasif, at MSU, the team is all about enjoying and showcasing the beauty that Uganda has to offer and they are not shy about showing off brands they consider true representations of the Ugandan experience.
“We were careful to ensure the bottle was nicely wrapped and tucked deep inside my daypack so it wouldn’t easily break or the contents freeze throughout the 5 days of climbing that it took to get to Margherita. It worked and we were thrilled to share that picture with the world,” he said.
Nasif added that when Mountain Slayers Uganda organized a Rwenzori expedition, it was a perfect opportunity for them to showcase Nile Special against the backdrop of the highest peak of the most beautiful mountain not only in Uganda but in Africa.
Ms. Amou Majok, the Nile Breweries Marketing Lead Uganda noted that the donation follows Nile Breweries being thrilled after seeing its 50 years old flagship brand, Nile Special at the peak of Mt. Rwenzori.
“We were humbled to see the Nile Special bottle at the peak of Mt. Rwenzori. We got in touch with Mr. Anthony Nasif after seeing the social media conversation his actions stirred. He humbly requested that we give a donation to the Mountain Slayers Uganda Club so that they can buy equipment for the Bakonjo mountain guides,” she said
Mr. Paul Lumala, the Mountain Slayers Uganda (MSU) President said mountain climbing is a once in a lifetime experience where climbers get to forge lasting bonds amongst each other.
“With the activities performed we hope to inspire a whole generation to embrace the wild as their first choice of fun weekends and getaways.”
On September 5th, a group of 13 men and 13 ladies under MSU travelled to Kasese, the home district of Mount Rwenzori, located on the border of Uganda and Democratic Republic of Congo (DRC) with the intention of scaling the mountain.
Mountain Slayers Uganda is a hiking club that was formed in 2015 to promote hiking and outdoor lifestyle among Ugandans of all demographics.
The club started with six (6) founding members and has now grown to 80 (eighty) active members and still counting. Every six weeks, a hike is organized and once a year a recognized mountain is climbed.