• EDITORIAL POLICY
  • ABOUT US
PML Daily
  • Home
  • NEWS
    • Politics
    • Education
    • Regional
    • Africa
    • World
  • INVESTIGATIONS
    • National Archives
    • Special Reports
  • OpEd
  • BUSINESS
    • Agriculture
    • Tech
    • Finance
  • FEATURES
    • Health
    • Tours & Travel
    • Entertainment
    • Society
  • COLUMNISTS
    • The Suited Penguin
  • SPORT
  • Jobs
  • Magazines
No Result
View All Result
  • Home
  • NEWS
    • Politics
    • Education
    • Regional
    • Africa
    • World
  • INVESTIGATIONS
    • National Archives
    • Special Reports
  • OpEd
  • BUSINESS
    • Agriculture
    • Tech
    • Finance
  • FEATURES
    • Health
    • Tours & Travel
    • Entertainment
    • Society
  • COLUMNISTS
    • The Suited Penguin
  • SPORT
  • Jobs
  • Magazines
No Result
View All Result
PML Daily
No Result
View All Result
suubula suubula suubula
Home BUSINESS

FULL LIST: Dangote, MTN emerge most admired African brands, BBC retains media category ranking

JAVIRA SSEBWAMI | PML Daily Staff Writer by JAVIRA SSEBWAMI | PML Daily Staff Writer
May 27, 2020
in BUSINESS
0 0
1
SHARES
302
VIEWS
FacebookWhatsAppTwitter
The 2020 survey was conducted between February and April 2020 and yielded over 15,000 brand mentions and over 2,000 unique brands (PHOTO/File)

For the third time in a row, Dangote Group has emerged as the most admired African brand, of African continent origin, by consumers, paired with the telecommunication giant, MTN in a survey of 100 Africa best brands announced in a novel global virtual event that incorporated the market openings of Kenya, South Africa, and Nigeria.

GT Bank returns to the top spot in financial services and the United Kingdom’s BBC retains its media category ranking as the most admired media brand in separate category sub-surveys of the most admired financial services and media brands in Africa. African brands only occupy 13 of the 100 entries, seven less from last year.

Established 10 years ago, to coincide with the 2010 FIFA World Cup, the world’s biggest single sporting event, the Brand Africa 100: Africa’s Best Brands survey and rankings have established themselves as the most authoritative survey, analysis, and metric of brands in Africa.

African brands only occupied 13 of the 100 entries, 7 less from last year’s.

Founder and Chairman of Brand Africa and Brand Leadership, Thebe Ikalafeng during an online interactive session via Zoom said: “African brands have an important role in helping to build the image, competitiveness and transforming the continent’s promise into a real change. It’s concerning that in the 10 years since the triumphant FIFA World Cup in South Africa which globally highlighted the promise and capability of Africa, and despite the vibrant entrepreneurial environment, Africa is not creating more competitive brands to meet the needs of its growing consumer market.”

Global Client Development Manager, GeoPoll, Caitlin van Niekerk said: “The reach and accessibility of mobile across the continent enabled us to survey respondents across a representative sample of countries quickly and effectively, giving us vital and timely results at a critical time. Kantar has been the insight lead for Brand Africa since inception in 2010.”

It is a consumer-led survey that seeks to establish brand preferences across Africa. The survey is conducted among a representative sample of respondents 18 years and older, in 27 countries which collectively represent 50 percent of the continent, covering all economic regions and accounting for an estimated 80 percent of the population and the GDP of Africa. The 2020 survey was conducted between February and April 2020 and yielded over 15,000 brand mentions and over 2,000 unique brands

Out of the top 100 brands in 2010/11, only half still appear in this year’s list due to mergers, acquisitions, and the obsolescence of many brands. The most prominent changes are in the technology category with the demise Blackberry (#32 in 2010/11), the consolidation of Vodafone (#54 in 2010/11 and now #13 in 2020) which acquired Vodacom in 2008 and re-branded in 2011, Etisalat (#40 in 2010/11) re-branding to 9 Mobile in 2017 and Motorola (#39) being acquired by Lenovo in 2014. A Chinese brand, Tecno, has raced up the ranking from #33 to #5 in the rankings – a dominant performance for one of China’s premier global brands that are not even sold in China

In his reaction, Group Chief Corporate Communication Officer of the Dangote Group, Anthony Chiejina said the management was not unexpected to the ranking because the company has a long-standing reputation for quality, relevance compliance, and social stewardship. “Our mission and vision engage and inspire us to buy extension connect us to with both our internal and external stakeholders.

“We fervently believe that only Africans can develop Africa, and this gives us a stronger sense of relevance in all the countries where we have our operations. We are touching lives by providing their basic needs and empowering Africans more than ever before creating jobs reducing capital flight, helping the government conserve foreign exchange drain by supporting different industrial infrastructural projects of African government.”

Mr. Chiejina stated further that Dangote Cement has been producing high quality and affordable cement, reducing poverty, engaging in unprecedented philanthropy, and above all respecting the laws of the land where we operate. “All these are our credo and we do not compromise it, it is our way. And the ranking is just an acknowledgment of all these by our stakeholders, We keep our brand promise and stay authentic,” he concluded

Comments

Tags: makerereMTN ugandatop

Related Posts

Lawyer Bob Kasango has died (PHOTO/File)
NEWS

Lawyer Bob Kasango dies from Luzira Prison

February 27, 2021
374
L-R, Mr Charles Angebault the Co-founder and C.E.O Metajua, Dr. Okaka Geofrey Owich, the Assistant Commissioner URA and Malisa Nyakwera, the Head of the Head of Agri-Business at Stanbic Bank (PHOTO/Courtesy).
BUSINESS

Ugandan farmers, SMEs tipped on how to utilize Africa free trade zone

February 27, 2021
128
Dr. Patricia Achan Okiria is a  Commissioner at UHRC (PHOTO/Courtesy).
OpEd

DR. PATRICIA ACHAN OKIRIA: Children’s rights and the digital sphere in Uganda

February 27, 2021
68
Mwambutsya Ndebesa is a History and Development Studies lecturer at Makerere University (PHOTO/Courtesy)
National Archives

Harnessing the Memory of Adwa-Ethiopia for African Unity

February 27, 2021
87
NAB wants all journalists vaccinated for coronavirus (PHOTO/File)
NEWS

Journalists seek vaccination priority

February 26, 2021
104
The Ethiopian Ambassador to Uganda H.E Almetsehay Meseret is joined by Security Minister Gen Elly Tumwiine in a toast for Adwa Victory at the event (PHOTO/Courtesy).
NEWS

Security Minister, scholars applaud Ethiopians on 125 years of ‘Adwa Victory’

February 26, 2021
62

Advertisement






 

 

About

The PML Daily, published via www.pmldaily.com is a publication of Post Media Ltd, a professional Digital/New Media company in Uganda.

Follow us

KIU

  • EDITORIAL POLICY
  • ABOUT US

© 2020 PMLDAILY.COM

No Result
View All Result
  • Home
  • NEWS
    • Politics
    • Education
    • Regional
    • Africa
    • World
  • INVESTIGATIONS
    • National Archives
    • Special Reports
  • OpEd
  • BUSINESS
    • Agriculture
    • Tech
    • Finance
  • FEATURES
    • Health
    • Tours & Travel
    • Entertainment
    • Society
  • COLUMNISTS
    • The Suited Penguin
  • SPORT
  • Jobs
  • Magazines

© 2020 PMLDAILY.COM

Welcome Back!

Login to your account below

Forgotten Password?

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In