Buganda, Jumia Uganda, partner to list Kingdom merchandise online

Jumia Uganda CEO Ron Rwakamara (Left) and Buganda Kingdom Katikkiro Charles Peter Mayiga during the partnership (PML Daily Photo)

MENGO – Jumia Uganda and Majestic Brands Limited, Buganda Kingdom’s official investment arm, have announced a new partnership that will see all kingdom merchandise readily available on the Jumia platform.

The product assortment that the kingdom will put on Jumia includes portraits of His Majesty – the King, Maama Nnaabegereka, marriage certificates, totems and memorabilia.

The partnership was announced at a press event in Bulange, Mengo, and attended by Buganda Katikkiro Charles Peter Mayiga, Majestic Brands CEO Mr Ronald Kawaddwa, and Jumia CEO Ron Kawamara.

Mr Kawamara said that the Buganda cultural and brand products are highly appreciated by millions of consumers globally.

“Today, we are pleased to offer a new distribution channel for our customers to own the symbols and memorabilia that make up the norms and culture of this great kingdom”, he added.

Mr Ronald Kawaddwa, Majestic Brands CEO requested the Buganda people to “conveniently make use of this platform to get these products.”

The e-commerce space in Uganda is on the rise, with Jumia receiving an average of 500,000 visitors per month, a 120percent increase from last year.

The platform is also winding up this year’s Black Friday sale that has seen numerous products sold out at big discounts.




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