KAMPALA, Uganda – The Uganda Advertising Association (UAA) is gearing up to host the highly anticipated Silverback Awards 2024, a prestigious event honoring creativity and innovation in the marketing and communication industry. This year’s awards gala will take place on November 23rd at the luxurious Kampala Serena Hotel, under the theme “Guardians of the Grind.”
The Silverback Awards have attracted an impressive 117 submissions, with 89 outstanding campaigns making the shortlist. This surpasses last year’s numbers, with 80 submissions and 48 shortlisted. The significant increase is a testament to the growing talent and creativity in Uganda’s marketing and communication sector.
Preceding the awards, the Communication Industry Symposium will bring together thought leaders, experts, and innovators to explore the theme: “Innovative Sustainable Marketing/Communication – Ethics, Impact & Profitability in the Digital Age.” This forum aims to address pressing challenges and opportunities in the digital revolution, emphasizing ethical practices, impactful storytelling, and profitability.
“The Silverback Awards showcase the creativity and resilience of our marketing and communication professionals,” said the UAA Chairman.
“This year’s symposium theme underscores our commitment to sustainable practices benefiting businesses, consumers, and society while pursuing global standards in Uganda’s communication industry,” he added.
The collaboration with Loeries, a renowned organization championing creative excellence in Africa and the Middle East, adds regional flair to the awards. Partnering with the Uganda Marketers Society nurtures homegrown talent and promotes global best practices.
This year’s sponsors include Uganda Breweries, Pepsi, Moving Ads, CoCREATE, Red Pynn Apo, Chingu, NRG Radio, and Kampala Serena Hotel.
As excitement builds within the industry, the Silverback Awards promise to celebrate brilliance, spark insightful conversations, and inspire transformative marketing and communication strategies. The countdown to November 23rd has begun.
About the Silverback Awards
The Silverback Awards recognize exceptional talent in Uganda’s marketing and communication industry, promoting creativity, innovation, and sustainable practices.
