KAMPALA – Broadcasters under their umbrella body the National Broadcasters Association (NAB) have reached an agreement with the Electoral Commission (EC) to work together ahead of general elections slated for early next year.
NAB leadership met the electoral body Chairman Justice Simon Mugenyi Byabakama and the Commissioners and discussed how the media can support the revised EC Roadmap for the 2020/21 General Elections.
Both parties agreed on key among others training of the media practitioners to ensure fair, balanced, and accurate coverage of the electoral processes, meeting with editors to discuss and agree on how to fight fake news and handle election coverages fairly and professionally.
EC and NAB will draw a media plan that will afford EC effective use of media platforms to mobilize, sensitize, and empower the voters and general public as developing guidelines to ensure equitable access for all contestants.
Mr. Kin Kariisa the chairman NAB reiterated their commitment to working with the EC to ensure voter sensitization and education while observing Covid-19 safety guidelines.
He said NAB is committed to using the mass media to carry out massive voter education across the country using the electronic, digital and other platforms to ensure the media fulfill the EC objective of having an informed, educated electorate ahead of the elections.
NAB is the collective voice of Uganda’s radio, television, and online broadcasters.
NAB engages in advocacy, training, and innovation, and advances the interests of members for the growth of the broadcast industry. The scope of NAB now includes digital/online broadcasters besides Commercial Radio, Community Radio, Free-to-air TV, and Pay TV.