KAMPALA — PML Daily is among the most visited websites in Uganda, a latest market research report indicates.
According to the report conducted by global market research company Ipsos for the month of March, PML Daily website has grown in viewership, rubbing shoulders with the likes of Daily Monitor, Twitter, Facebook, ChimpReports and overtaking New Vision.
The market survey was conducted basing on the coverage of the outbreak of the coronavirus pandemic in Uganda.
And according to the report, PML Daily was one of the most visited websites in the country. The analysis shows that PML Daily is closely following Twitter.com, yowerimuseveni.com, monitor.co.ug, NTV.co.ug, Facebook.com, nilepost.com, Chimpreports.com, ugstandard.com mucyo.com, and virunga.com.
The research is testimony of the growing influence of PML Daily on the socioeconomic and political landscape in Uganda and the region in its few years of existence.
PML Daily Editorial Director Alex B. Atuhaire thanked the readers for the confidence in the news website, and the Online Publisher’s young but energetic editorial staff for always working harder amid tight budgets to recruit and serve a massive audience.
He said PML Daily will continue to follow tenets of good journalism that serves public interest, and offer context and functional information as much as possible.
“We are happy that our hard work is being recognised by independent reviews of the media landscape in Uganda. We hope to be among the very top news websites in the country by end of the year. We thank the readers for all the support and feedback which helps us improve everyday,” he said.
The Ipsos report indicates that the media landscape is changing, with increasing reliance on digital media by the public as print media falls.
The report further shows that for the month of March, yowerimuseveni.com (120,000), Ministry of Health (85,000), NBS TV (56,000) and Health minister Jane Ruth Aceng (46,000) were the most followed pages on social media during the month of March following the outbreak of coronavirus.
In terms of most visited social media sites in Uganda, Facebook took the lead with 69%, followed by WhatsApp (59%), Twitter (9%), LinkedIn (1%) and Google.
However, the report shows that Twitter (71.8%) had more influence reflected in the sharing of information compared to Facebook (28.2%).