KAMPALA — In these challenging and unprecedented times there has never been more need to reach out. None of the usual routines apply and the big ‘quiet’ feels strange to us all.
BCW (Burson Cohn & Wolfe), a communications firm, and affiliate brainchild Burson Cohn and Wolfe (BCW) in Uganda, has launched the #StayInReachOut initiative, which challenges people to reach out while we are all required to stay in.
It aims to move people through difficult times by just making contact and showing they care.
Very simply it asks each one of us to identify a personal circle of contacts and commit to reaching out to them regularly, while we are all staying at home.
“We are committing to staying IN, but also to reaching OUT – to our colleagues, working remotely, perhaps feeling isolated and disconnected from their team members; to our clients, some uncertain how to navigate their communications needs; to people in our networks facing daily challenges of keeping businesses open and revenue coming in; to our friends in ‘lockdown’; and to our vulnerable family members with health fears,” says BCW Africa Chairman and CEO, Robyn de Villiers.
An engaging “nomination video” concept, using a combination of the globally recognised elbow bump, that has become the new handshake, with the physical gesture of reaching out will encourage people to share the message.
“We are challenging others to join this movement, sharing #stayINreachOUT in their own spheres of influence in ways that are human, empathetic and relevant right now,” Walter Wafula, Business Unit Head – PR at brainchild BCW, concludes.
The challenge will run across Facebook, Twitter, LinkedIn and Instagram.