KAMPALA – Nobility Global is a fast-rising enterprise at the helm of business technology in the USA and Africa.
PML Daily’s Abraham MUTALYEBWA caught up with Mr. Peter Ddamulira the Chief Executive Officer, who shares the company’s experience.
QN: Tell us about Nobility Global’s journey?
ANS: At Nobility Global, we are a technology company that believes in defining, designing and delivering smarter technology business solutions. We started out in the US simply as a company that was helping the hospitality industry (hotels, chained restaurants, retail stores) navigate complex business and technology challenges, we then went on to design a fully integrated POS system that addressed all their challenges from sales, reporting, inventory, etc.
We have since worked on cooler projects- whether it’s with Softbank Robotics- where we were tasked to take their humanoid- Pepper, transform it into a market-ready product that would argue the workforce in the US.
We have designed Voice User Interfaces- that allow people to simply talk to their phones, Alexa, google home, Siri to make their ordering needs.
Our current adventure is working on a project where we are integrating EVC stations- Electric Vehicle Charging systems with hotel Property Management systems- PMS.
QN: What Services are you offering as a Technology Company with a Global presence?
ANS: Obviously, we are doing a lot of business solution integration work but our core services are;
BPO’s- we help businesses transform by providing multi-disciplinary team strategies combining business expertise, world-class engineering, modern operational business practices with a framework to optimize performance.
Travel Services
Finance Solutions- FINTECH
Branded technology products
Entertainment
We would like to look at ourselves as a company that delivers cutting edge technology. Anything cutting edge, so long as it’s in alignment with our line of work.
QN: How long has the company been in business and what are the common challenges the company faces from small, medium and established ones?
ANS: This is a great question but really in our minds, we tend not to focus on distinctions between company’s sizes as our role is to enable each one of our clients to be able to perform at optimal levels while helping their bottom line. Our definition of a solution is TECHNOLOGY, BUSINESS PROCESSES, AND PEOPLE, normally when companies are looking for us to deliver a solution to them, they tend to focus on one, two but never the three. A complete solution needs to have all the three above.
QN: Recently Nobility Global was a strategic partner at the all music safari concert for Tshaka Mayanja which was headlined by Mya. Briefly tell us what you provided a brand?
ANS: Most companies will just drop a large amount of money and let a marketing company do commercials and advertisements to reach out to the market group they are soaring for, we chose to do it differently, through music as we understand music is a universal language that transcends across.
On top of financially contributing to the safari, we matched Tshaka in an effort to ensure the event happened and was a success. We didn’t just wait to get the press releases, fly in to see the show, we put a team on ground to learn what it is the people of Uganda are seeking to be entertained as well as move forward. Our biggest challenge is getting the older corporate working-class people to integrate more with the youth. According to stats, 70% of the country’s population is under 30, so we are looking for ways to bridge that gap between the youth and the elderly corporate class. We plan on continuing to reach out to people to push our brand but also figuring out ways we could potentially bridge that gap.
QN: Do you have footprints in other African countries yet? If yes, are you coming to the pearl?
ANS: Yes, we do have a QA engineering team in Ghana where we send our software development projects for Quality Assurance testing before we deliver to our clients. Ghana is very well known for its QA Engineering. Our CPO is also from Ghana. I also have a special connection to Uganda, I happen to be born here in Uganda- Namungona, so am not some foreigner, this is home I love and it’s time for me to start giving back to the Ugandan community either through job creation, technology innovations and so on so forth.
QN: How will the company address the un-ending unemployment among youth through technology?
ANS: It is very heartbreaking having the young generation, Millennial’s and Gen Z’s- go through 19 years of school and not be able to secure jobs after completion of school. Unfortunately, this is a task that’s going to require more than Nobility Global, it’s going to take a village. It’s also not just the responsibility of the gov’t but the private sector as well. Right now, we are challenged with the lack of creativity and originality in the business sector, everyone wants to do what the other person is doing- no thinking outside of the box. Entrepreneurs are also so driven by quick gains that normally tends to limit long term objectives.
As Nobility Global, one of our first meetings in Uganda was with a company- (Future Codes Club) that provides technology lessons to kids and teens to get them interested and credentialed in the STEM curriculum. We have already started reaching out to fortune 500’s back home to come up with a way we could help them either through advanced training or technology equipment. We will also work together to create a path to create and provide opportunities for these kids. Outside of that, we also hope to create multiple employment opportunities through our travel platform, BPO’s, technology project
QN: Most of the millennials are forgetting soft skills due to technology and social media, how are you bridging the gap?
ANS: This is a great question, one that needs to be addressed before it’s too late. I am seeing the impact of this in the US first hand, where everyone’s preference for interaction is through social media, the extinction of the 8 to 5 jobs as technology has introduced what we call the gig economy which enables people to work from the palms of their hands whether that’s doing ride-sharing, DSP- delivery service provision and or the now social media influencing. As for nobility global, we always try to integrate soft skills into every aspect of human resource management from hiring talent to talent development.
QN: What should Uganda and the rest of the world expect from you?
ANS: Uganda and the rest of the world should expect to continue hearing more about Nobility Global, our goal is to become a household name whether that’s through pushing the bar on technology innovation in the workspace, to job creation to doing work in the community.
QN: What are your plans for the next 5 or 10 years?
ANS: Our plan is to continue to push our services and product offerings in the continent, we would like to dominate a huge market share in the technology space in Uganda and the world beyond. The dominance could be in revenue generation, job creation, and so on so forth.
QN: What is your parting shot and message to your clients?
ANS: We would like to, first of all, take the time to thank the Ugandan clients who have given us an opportunity to chat with them and explorer possibilities, we are looking forward to helping them bridge their technology gaps. For the rest of you, are you looking for business partners, solve a complex problem with technology, looking to travel but you have no idea where to go and or start, please feel free to shoot us an email at info@nobilityglobal.com and one of our staff will be glad to get back to you.
