• EDITORIAL POLICY
  • ABOUT US
PML Daily
  • Home
  • NEWS
    • Politics
    • Education
    • Regional
    • Africa
    • World
  • INVESTIGATIONS
    • National Archives
    • Special Reports
  • OpEd
  • BUSINESS
    • Agriculture
    • Tech
    • Finance
  • FEATURES
    • Health
    • Tours & Travel
    • Entertainment
    • Society
  • COLUMNISTS
    • The Suited Penguin
  • SPORT
  • Jobs
  • Magazines
No Result
View All Result
  • Home
  • NEWS
    • Politics
    • Education
    • Regional
    • Africa
    • World
  • INVESTIGATIONS
    • National Archives
    • Special Reports
  • OpEd
  • BUSINESS
    • Agriculture
    • Tech
    • Finance
  • FEATURES
    • Health
    • Tours & Travel
    • Entertainment
    • Society
  • COLUMNISTS
    • The Suited Penguin
  • SPORT
  • Jobs
  • Magazines
No Result
View All Result
PML Daily
No Result
View All Result
suubula suubula suubula
Home BUSINESS Investment

Accor leverages expanded brand portfolio to accelerate Africa development plans

JAVIRA SSEBWAMI | PML Daily Staff Writer by JAVIRA SSEBWAMI | PML Daily Staff Writer
April 25, 2019
in Investment, Tours & Travel
0 0
98
VIEWS
FacebookWhatsAppTwitter
Mantis Big Five Reserve – Biyela Lodge. (PHOTO/COURTESY)

Accor, a world-leading augmented hospitality group, is fast-tracking its development plans in Africa, leveraging its expanded portfolio to consolidate its leadership position in North and West Africa, and achieve rapid growth in Sub Saharan and East Africa.

With the industry’s most dynamic portfolio of brands, covering every market segment from economy to luxury and comprising innovative lifestyle concepts, branded residences and extended-stay models, the Group is taking a leading role in Africa’s evolving hospitality landscape.

Accor commands the largest market share in terms of keys, with more than 26,500 rooms across over 156 properties in 23 countries continent-wide and a pipeline of 54 hotels with over 10,386 rooms.

The Group is on track to open 35 hotels in Africa by 2020, and has set a target of signing between 15 to 20 projects each year between now and 2025.  This strategy is bolstered by the recent Mövenpick Hotels & Resorts acquisition, a 50% stake in South Africa’s Mantis Group, plus its creation of a joint US$1 billion investment fund with Katara Hospitality, based in Qatar, dedicated to hospitality projects in select Sub-Saharan African countries.

“Our expanded portfolio of more than 30 brands across the entire market spectrum – economy, midscale, upscale, luxury and high-end luxury – is a catalyst for growth in Africa; it means we have a range of hospitality options  for every project in every destination across the continent,” said Mark Willis, Chief Executive Officer, Middle East and Africa for Accor.

“Our brand offering, combined with our unparalleled market expertise, puts us in a strong position to meet our key development goals, namely consolidating our leadership position in North Africa and accelerating development in East and Sub-Saharan Africa.

He added: “This will be achieved by maximizing opportunities for recent brand additions, including lifestyle concepts; identifying markets for branded residences and extended-stay projects – a segment in its relative infancy in Africa; and capitalizing on the success of existing brands such as ibis, Novotel, Pullman, Sofitel and Fairmont, to name a few.”

Accor leverages expanded brand portfolio to accelerate Africa development plans

Target growth markets include, in Uganda, Kenya and Tanzania in East Africa; Ghana and Nigeria in West Africa; and Johannesburg and Cape Town in South Africa, with a view to operating both stand-alone and multiple properties in one location such as mixed-use projects – the current focus of infrastructure development plans in many African locations.

In North Africa, the Group is looking to pioneer hospitality concepts that are new to the market, with Fairmont branded residences already developed in Marrakesh and two more planned for Rabat and Taghazout, north of Agadir. The development team is also eyeing prospects for lifestyle brands in Morocco and Tunisia, both considered mature hotel markets, as well as in South Africa.

Accor is proving a trailblazer of extended-stay concepts in Africa too, recently announcing plans to debut its first Pullman Living property globally in Ghana. Pullman Accra will be a dual hospitality offering in the premium segment, with 149 serviced apartments under the Pullman Living brand and a hotel with 214 rooms and suites.

Pullman is an upscale brand that caters to demand from Africa’s fast-growing middle-class demographic, as is Mövenpick, which has strong presence in North Africa and will open its 17 property in the region this year – Mövenpick Sfax, Tunisia. Its Africa pipeline spans North, West and East Africa, with two new hotels scheduled to launch in Addis Ababa (Ethiopia) and Abidjan (Cote d’Ivoire) in 2020.

The Mantis brand, which specializes in high-end eco-escapes and lifestyle resorts, will significantly ramp up Accor’s presence in South Africa where it will open two new projects this year, as well as in East Africa, with new properties in Rwanda and Zambia also launching in 2019.

Comments

Tags: AccorAddis AbabaAfricaMövenpick SfaxRabatTaghazout

Related Posts

Emirates’ unmatched First Class travel experience was given double honours at the  2020 Tripadvisor Travelers’ Choice awards for Airlines, winning the World’s Best First Class award as well as Middle East’s Best Fi
BUSINESS

Emirates clinches 4th consecutive Best First Class award at 2020 Tripadvisor Travelers’ Choice Awards for Airlines

July 28, 2020
196
A man wearing a face mask walks on a street in Cairo, Egypt, on May 22, 2020. Egypt recorded 783 new COVID-19 cases during the last 24 hours, the highest daily rise since the pandemic outbreak in February, bringing the total cases to 15,786, Egypt's health ministry said on Friday. (Xinhua/Ahmed Gomaa)
World

Africa’s COVID-19 cases pass 100,000 mark

May 23, 2020
187
The Minister of Health, Jane Ruth Aceng flanked by WHO officials addresses the media recently PHOTO/File)
NEWS

COVID-19 UPDATE: Uganda infections jump to 81 with two new cases on Wednesday

April 29, 2020
11.2k
Dealing with the health and economic challenges of COVID-19 has made one point abundantly clear for African countries that Africans need broadband, faster, cheaper, and expanded to the last mile of our populations, said Vera Songwe, ECA Executive Secretary.
World

Innovative tech, connectivity key to fight COVID-19 in Africa

April 25, 2020
383
Tewolde Gebremariam, CEO of Ethiopian Airlines Group, also commended the solidarity demonstrated to Africa by the Chinese government
World

Africa welcomes latest Chinese donation of medical supplies in fighting COVID-19

April 24, 2020
462
Chinese President Xi Jinping (R) welcomes Namibian President Hage Geingob, who is here to attend the 2018 Beijing Summit of the Forum on China-Africa Cooperation (FOCAC), at the Great Hall of the People in Beijing, capital of China, Sept. 3, 2018. (Xinhua/Yan Yan)
World

Xi says China to increase assistance for Africa’s COVID-19 battle

April 5, 2020
142

Advertisement






 

 

About

The PML Daily, published via www.pmldaily.com is a publication of Post Media Ltd, a professional Digital/New Media company in Uganda.

Follow us

KIU

  • EDITORIAL POLICY
  • ABOUT US

© 2021 PMLDAILY.COM.

No Result
View All Result
  • Home
  • NEWS
    • Politics
    • Education
    • Regional
    • Africa
    • World
  • INVESTIGATIONS
    • National Archives
    • Special Reports
  • OpEd
  • BUSINESS
    • Agriculture
    • Tech
    • Finance
  • FEATURES
    • Health
    • Tours & Travel
    • Entertainment
    • Society
  • COLUMNISTS
    • The Suited Penguin
  • SPORT
  • Jobs
  • Magazines

© 2021 PMLDAILY.COM.

Welcome Back!

Login to your account below

Forgotten Password?

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In