KAMPALA – Sensational singer Lydia Jazmine has been unveiled as the new brand ambassador for Radiant Cosmetics, one of Uganda’s biggest beauty care brand.
The singer was unveiled to the media at a glamorous ceremony at the Mestil Hotel and Residences in Kampala yesterday.
Speaking about her ambassadorial role, Jazmine said she is thrilled to join the Radiant family.
“I am thrilled to be associated with Radiant, a brand that is loved across the Great Lakes region. The team are true hair and skin experts who understand the importance of beauty for African women. I admire the fact that this brand celebrates Afropolitan women.”
Robert Kitenda, the Head Marketing, Movit Products Limited said they signed Jazmine as their brand ambassador because she is a Ugandan icon that epitomizes the attitude and confidence that is synonymous with the brand.
“We are here to empower Ugandan women in their journey of personal transformation by offering them superior products which promote smooth skin and strong beautiful hair,” he said.
Radiant Brand Manager Catherine Mulanghi explained their choice saying that as a woman who exemplifies confidence and beauty, Jazmine is a talented and accomplished artist, entrepreneur and a model of female empowerment.
She said they are proud to have her represent their brand as she personifies the meaning behind the Look Good, Feel Great slogan.
Jazmine’s new role will see her headline major Radiant Cosmetics events and campaigns in Uganda and beyond.