KAMPALA —It is an open secret that there is information gap between government interventions to alleviate poverty and the public, which sometimes reduces the intended impact due to the unrecognized effort.
In an effort to close this gap, the African Centre of Media Excellence (ACME) skilled top officials of the Ministry of Agriculture, Animal Industry and Fisheries (MAAIF) about the role of media in influencing public discourse, public speaking and media engagement.
At the end of two-day training on February 19, Dr Peter Mwesige, on behalf of the facilitators, applauded the ministry at the helm of the largest sector for taking the initiative to equip their technical staff with the much-needed public engagement skills.
MAAIF Permanent Secretary, Pius Wakabi Kasajja, said the training was timely because the ministry is at the forefront of sector interventions to transform the country’s subsistence farming to commercial farming.
“As the lead implementing ministry under the Agro Industrialization theme, we from time to time interface with the public and must therefore be able to communicate in a manner that is simple and easily understood by our primary audience who are the farmers,” Kasajja said.