KAMPALA – In an effort to enhance customer experience, Housing Finance Bank has launched the “Double the Joy this Christmas” campaign, which aims to promote digital banking services and reward customers with exciting prizes.
In an exclusive interview with John B. Kawees, the bank’s Head of Mortgages and Consumer Banking, we delved into the inspiration behind the campaign and the benefits of digital banking.
What inspired Housing Finance Bank to launch the “Double the Joy this Christmas” campaign, and what can customers expect from it?
“Our campaign, ‘Double the Joy this Christmas,’ is inspired by our purpose of financing a sustainable future for all,” Kawees explained. “Through this campaign, we are not only enhancing customer experience but also giving back to our customers with exciting prizes like data, headphones, speakers, hoodies, fuel vouchers, and cashback rewards.”
How do Housing Finance Bank’s digital channels enhance customer convenience during the holiday season?
“Our digital solutions allow customers to bank from anywhere,” Kawees noted. “These include mobile banking (HFB App and USSD), internet banking (for both individuals and businesses), and card services such as e-commerce and at POS transactions.”
What rewards and incentives can customers earn by using Housing Finance’s digital channels this Christmas?
“Customers can enjoy a variety of incentives, including a 5% cashback on Point-of-Sale machines and e-commerce transactions above Sh200,000, as well as weekly prizes for active use of our digital channels,” Kawees said.
What makes Housing Finance Bank’s digital banking experience stand out compared to other financial institutions?
“Our digital banking platforms focus on simplicity, speed, and security,” Kawees explained. “We prioritize an intuitive user experience and have streamlined the transaction process to make banking easy and enjoyable for everyone.”
How is Housing Finance Bank supporting new users or those unfamiliar with digital banking services?
“We understand that some customers may prefer traditional banking methods, so we offer a variety of options, including our short code *225# for those who prefer not to use apps,” Kawees said. “We’re also actively educating customers about the benefits of digital banking and offering hands-on support to help them transition.”
What feedback have you received from customers, and how has it influenced the current campaign?
“Our customers have provided overwhelming positive feedback about the simplicity and convenience of our digital platforms, with about 85% of transactions now being processed via digital or self-service channels,” Kawees noted.
How long will the “Double the Joy” campaign run, and how can customers maximize their rewards?
“The campaign will run through December 2024,” Kawees said. “Customers can increase their chances of winning by frequently transacting on our self-service channels.”
What role does digital banking play in helping customers manage their finances effectively during the festive season?
“Using digital banking channels allows customers to save on time and costs, avoiding the need to travel and manage physical cash,” Kawees explained. “The convenience is especially valuable during the busy holiday season, helping customers manage their finances more efficiently.”
What does the future look like for Housing Finance’s digital banking services, and how will you continue to innovate?
“Our commitment to innovation is rooted in listening to customer feedback and creating solutions that truly meet their needs,” Kawees said. “We’ll continue to enhance our digital banking offerings by focusing on convenience, affordability, relevance, and empowerment.”
