KAMPALA – Stanbic Bank Uganda has launched a new brand campaign with a fresh, bold and captivating brand promise and pay-offline that aims to deepen connections with clients and reaffirm the bank’s commitment to help clients realise their dreams.
Launched on Friday morning, the campaign will run for the next six months and will unpack the Bank’s new aspirations and client solutions which have been customized and speak to the current needs and demands.
Explaining the new campaign, Stanbic Bank’s Chief Executive, Anne Juuko said, “This is a new chapter for our brand as we evolve with our customers and walk the journey to help them achieve their dreams. Today’s customers want more than just a service, they are looking for a brand that believes in them, inspires them, and walks with them – a brand that tells them that their hopes and dreams matter. Therefore, Today marks a significant milestone and I am pleased to announce our new brand promise: “Finding New Ways To Make Dreams Possible”.
“The new age Customer yearns for connection. We want to be the brand that is in sync with what our customers believe and aspire for so that we are a part their journey to help make their dreams possible.” She said.
Ms. Juuko further announced, “I am also pleased to unveil our new brand payoff line that underpins our aspirations; It Can Be.” It Can Be is about being courageous, innovative, authentic and bold in everything we do. We want to engage with our clients by asking the deep questions and thinking of the unconventional and create unique solutions. It’s also about attitude and having a positive approach to achieving goals as we help our clients realise their vision of a brighter future.
No more than ever is a critical time for our us to reaffirm how our brand will support our clients through this difficult time. As we go through this period, we want to remain the anchor that uplifts our clients and helps them sustain the future success of businesses.
Through the new brand campaign, Stanbic Bank will showcase its role in creating new opportunities for clients and how it will revolutionise the customer experience by making it different, exceptional and unforgettable. As such the Bank will unpack its values and offerings; Through being people-focused, offering smart solutions for entrepreneurship, being at the forefront of useful innovation, doing the right business the right way, partnering with the right people and maintaining a courageous spirit to find new ways to make dreams possible.
About Stanbic Bank Uganda
Stanbic Bank Uganda is part of the Standard Bank Group, Africa’s largest bank by assets. Standard Bank Group reported total assets R2.3 trillion (about USD163 billion) at 31 December 2019, while its market capitalisation was R277 billion (USD20 billion).
The group has direct, on-the-ground representation in 20 African countries and in 5 global financial centres. Standard Bank Group has more than 1 100 branches and 9 000 ATMs in Africa, making it one of the largest banking networks on the continent. It provides global connections backed by deep insights into the countries where it operates.
Stanbic Bank Uganda provides the full spectrum of financial services. Its Corporate & Investment Banking (CIB) division serves a wide range of requirements for banking, finance, trading, investment, risk management and advisory services. Corporate & Investment Banking delivers this comprehensive range of products and services relating to: investment banking; global markets; and global transactional products and services.
Standard Bank’s corporate and investment banking expertise is focused on industry sectors that are most relevant to emerging markets. It has strong offerings in mining and metals; oil, gas and renewables; power and infrastructure; agribusiness; telecommunications and media; and financial institutions.
Stanbic Bank Uganda’s Personal and Business Banking unit (PBB) offers banking and other financial services to individuals and small-to-medium enterprises. PBB serves the increasing need among Africa’s small business and individual customers for banking products that can meet their shifting expectations and growing wealth.