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CORONAVIRUS: Jumia, Reckitt Benckiser announce partnership to provide consumers access to hygiene products at the lowest prices

JAVIRA SSEBWAMI | PML Daily Staff WriterbyJAVIRA SSEBWAMI | PML Daily Staff Writer
March 17, 2020
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The partnership is a joint global response against the spread of COVID-19 in 8 of the markets where Jumia operates (PHOTO/Courtesy)

KAMPALA — Jumia, one of the leading e-commerce platforms in Africa has announced a major partnership with Reckitt Benckiser, to help consumers access hygienic products at the lowest price.

Reckitt Benckiser, is a global health products manufacturer.

Romain Christodoulou, SVP Jumia Group says the partnership will provide a steady supply of hygiene products such as soap bars, disinfectants, and liquid hand wash at affordable pricing.

These products are facing growing demand from consumers taking hygiene precautions to prevent the spread of the COVID-19.

Jumia will be taking 0% commission on Dettol, JIK and Harpic, and will reinvest the initial commission into discounts on the consumer price.

Reckitt Benckiser is financing free shipping nationwide on all listed products.

Consumers will be able to access all products from the “Stay Safe” page on Jumia, co-owned with Reckitt Benckiser.

“At Jumia, our primary concern is the health and well-being of our teammates, consumers, partners and communities,”said Christodoulou.

“We strive to continue operating so that customers continue to use ecommerce as a safe way to shop in this challenging time. We are

The partnership will also provide critical information around COVID-19.

Reckitt Benckiser has created the Mythbuster website to help update consumers on risks and best practices to avoid the virus from spreading while Jumia is creating several awareness campaigns which direct consumers to both the ‘Stay Safe’ page and the ‘Mythbuster’ website.

“By financing nationwide free shipping in all markets where Jumia operates, from capital cities to more rural areas,
Bart Meermans, SV Reckitt Benckiser Health Africa Middle East and Turkey said the company is providing a fair access to supply for all consumers, regardless of their location.

The partnership will cover 8 of the markets where Jumia operates, Algeria, Egypt, Ghana, Kenya, Morocco, Nigeria, South Africa and Uganda.

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Tags: global responseJumia GroupJumia operationsJumia Ugandaspread of COVID-19top

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