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PRAU meets at Sheraton Kampala Hotel in splendid annual night event

Left to right: PRAU president Sarah Kagingo, minister Frank Tumwebaze and the former PRAU president Cynthia Mpanga at a recent function. (SOFT POWER PHOTO)

All roads will, this evening, lead to Sheraton Kampala Hotel as the Public Relations Association of Uganda (PRAU) hosts a PRAUNite – an annual event where Uganda’s PR professionals meet to discuss their trade and forge a way forward. The event takes place in the hotel’s Rwenzori Ballroom, starting 6pm.

Under the theme: Crisis management in the digital era: A case of the banking sector, the event will be moderated by Simon Kasyate, the corporate affairs manager at Eskom Uganda Limited.

The communicators’ do expected to be graced by Hon. Frank Tumwebaze, the minister for ICT & National Guidance, will feature panelists, PR gurus and social marketing experts including John Ssenkezi – the digital marketing and strategic alliances manager at Airtel Uganda; Jackie Namara – a chartered marketer, Walter Wafula – the business unit head at Brainchild Burson-Marsteller, John Chichi – a PR expert/entrepreneur, and Ivan Okuda – a distinguished journalist.

Speaking about the get-together, PRAU president Sarah Kagingo, said: “In times of crisis, which is often when the world looks at our profession for leadership, one can only successfully manage with full appreciation of crisis major drivers. The digital era is undoubtedly the biggest driver of crisis for any brand at the moment,” adding: “There wouldn’t be a more timely moment to discuss this.”

The free event for PRAU members is open to non-members at a modest fee of UGX 100,000 per head. More than 100 PRAU members have confirmed attendance.

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