KAMPALA – Uganda Breweries Limited (UBL), through their brand-Tusker Lite have entered a three year partnership with the FUBA National Basketball League.
The Premium beer brand which has in the past sponsored the League playoffs, have decided to inject a sum of UGX 300m in the whole season.
The partnership which will run from 2019 to 2022 was announced on Tuesday morning at a press conference held at the Uganda Olympic Committee (UOC) offices in Lugogo.
“As FUBA on behalf of the Ugandan basketball fraternity, we are very pleased to be partnering with a premium brand on a long-term basis, said FUBA Vice President Marketing, Media and Publicity, Arnold Katabi.
“We would like to extend our sincere gratitude towards the Tusker Lite brand for the sponsorship. We believe that the sponsorship will go a long way in making basketball in Uganda better and bring a lot more to the fans of the game.
UBL’s Cathy Twesigye described the partnership as “natural” pointing to the fact that basketball brings friends together to enjoy fun moments which, she said, are incomplete without a cold Tusker Lite.
She also noted that their (UBL) coming on board as a main sponsor for the regular season after years of sponsoring the playoffs was a statement of the brand’s commitment to supporting basketball in Uganda.
“This sponsorship is a reaffirmation of our faith in the National Basketball League and our desire to help the sport grow, while bringing friends together to enjoy fun moments, which is what our brand is really about, said Twesigye.
This Wednesday will be the first week of action with Tusker Lite as league sponsors as MUK Sparks take on YMCA lady hamsters and for men’s fixtures, the six time defending champions City Oil are playing JKL Dolphins at the Lugogo Indoor Stadium.
The regular season of the FUBA National Basketball League tipped off on April 12, 2019 with the first round slated to end on June 5, 2019.
The basketball league has established itself as one of the top most professional leagues in Uganda serving scintillating action in the regular season and playoffs alike. City Oilers are the NBL defending champions, and have won the last six titles.