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StarTimes terminates sponsorship deal with SC Villa

SC Villa has been sponsored by StarTimes for the last three years (File Photo)

NSAMBYA – Barely a week after the resignation of club president Ben Misagga, tough times continue at SC Villa as main Sponsors StarTimes terminate their agreement with the 16 time record Champions.

Also read: Misagga resigns as SC Villa president

In a letter addressed to the Chief Executive Officer (CEO) of the Club on Wednesday, the Pay-TV through their own CEO, Andy Wang cite poor public relations of the club, bad publicity (match discipline and leadership wrangles).

“In the last football season 2017/18, the club had a very poor performance in terms of PR value that we are meant to get back as sponsors of the club as per what was agreed in the contract, read the letter.

“There was a lot of bad publicity in regard to match discipline and leadership wrangles which is affecting our brand.

The letter however hints on a prior communication that the club management sent to the company;

“The purpose of this communication is therefore to agree with the communication sent to us and accept to terminate of the sponsorship contract between Sports Club Villa Limited and Star Times with immediate effect to avoid any further brand damage to Star Times.

The SC Villa – StarTimes partnership dates back to November 2015 when the Pay-TV agreed to a five year sponsorship deal worth Shs1.3 Billion with the Club at its (Villa) training ground in Nsambya.

The club is under trying times at the moment following another trophy-less campaign, last.

From salary arrears owed to the players, the club has been embroiled in administrative and leadership wrangles which have seen the football governing body (FUFA) intervene and block their elections.

The club CEO, Ivan Kakembo who bounced back a month ago to replace Valley Mugwanya is thus tasked to ensure the day to day running of the club’s affairs in this trying moment where they are yet to secure a head coach after former coach Wasswa Bbosa left foe Soana after his contract expired.

Also read: Soana FC appoints Wasswa Bbosa as head coach

Also, in this epoch, the club has witnessed a massive flow out of the senior players who have left seeking greener pastures, with some joining Villa’s rivals.

From the team captain Bernard Muwanga who signed for rivals KCCA FC, others including Godfrey Lwesibawa, John Adriko, Ramathan Dudu, Abel Eturude, Musa Mukasa, George Ssenkaaba, Mahad Yaya, Ibrahim Kiyemba and lately Vitalis Tabu have all left.

To this effect, FUFA has summoned Kakembo for a crisis resolution meeting on Friday, 20th July 2018 at Kampala Sheraton Hotel where the FUFA President Moses Magogo, fresh from the FIFA World Cup finals in Russia and the federation CEO Edgar Watson will attend.

The purpose of this meeting is to forge a way forward towards ensuring an interim government that will help to organize fresh elections and put the club in order.

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