GOLF–Uganda Breweries Limited, through its premium brand Tusker Malt Lager, has announced sponsorship of the 76th edition of the annual Tusker Malt Uganda Open Golf Tournament scheduled for September 7 to 30 at Uganda Golf Club.
Tusker Malt Lager has injected over Sh500 million into this year’s tournament as assurance to show its support for the development of the game golf in the country.
There has been an increase in the cash sponsorship from Sh230 million to Sh250 million.
In a bid to further raise the profile of the Tusker Malt Uganda Golf Open within the region and sub-Saharan Africa, as well as attract notable professional players from across the globe, Tusker Malt Lager has amplified its cash sponsorship of this year’s tournament.
The new development was announced by Uganda Breweries marketing director, Juliana Kaggwa, in Kampala on Wednesday during a news conference to communicate the upcoming tournament dates.
“Our partnership with the Uganda Golf Union from 2010 has yielded tremendous results. Our ultimate aim is to work closely with the Union to turn the Tusker Malt Uganda Golf Open into one of the biggest and most sought after tournaments in Africa,” Kagwa said.
Set to be played over 18 holes on one of the toughest courses in Uganda, the Tusker Malt Uganda Golf Open will attract over 500 amateurs, pros, seasoned pros and unseeded local players for the
ladies, amateur and professional ranks tee off, in what is expected to be one of the most competitive and exciting tournaments in recent history.
According to the Uganda Golf Union, this year’s Open will have three parts of the tournament.
The ladies will be playing from September 7 to 9, the amateurs will play from September 13 to 16, while the professionals will play from September 27 to 30.
“Golf has steadily grown in Uganda and we have seen a rise in the number of club memberships across the country, both by male and female golfers, young and old. The Uganda Open offers golfers a chance to shine at the big stage, and to showcase Uganda to international golf tournaments as well as generate revenue for the country,”Johnson Omolo, the Uganda Golf Union president, said.
“Golf is fast becoming a lifestyle preference for a considerable number of Ugandans and Tusker Malt Lager will continue with the sponsorship of premier golf events such as the Uganda Open which allow us to support the development of the game, as well as connect with customers by sharing their passion and interests,” Kagwa added.
Tusker Malt Lager embodies the spirit of the game of golf.
Tusker Malt lager is slow brewed with an ingredient base of 100% malt giving it that unmistakably rich, smooth premium taste that is widely recognised and that consumers have grown to love.