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PML Daily, Xinhua sign content partnership pact

Post Media Ltd CEO Richard Muhoozi and Ms. Zhang flanked by Mr. Ronald Ssekandi the Xinhua’s correspondent in Uganda, at the official signing of the partnership (PHOTO/Javira Ssebwami).

KAMPALA — PML Daily (www.pmldaily.com), a flagship online news product of Post Media Ltd, have on Monday, September 9 entered a strategic content partnership with the Chinese news agency — Xinhua News one of the most influential media organisations globally.

The cooperation, which starts with immediate effect, grants PML Daily unlimited access to Xinhua’s news and digital materials — including video and financial news and rights to re-publish them.

A memorandum of understanding between the two sides has been signed at Post Media Ltd’s main newsroom in Kampala, Uganda’s capital.

Post Media Ltd Chief Executive Officer (CEO) Richard Muhoozi presided over the signing ceremony while Ms. Irene Kiiza Onyango, the deputy Head of Content at PML Daily represented the Editorial Director Mr. Alex B. Atuhaire, who is away on official duty in Europe.

Xinhua was represented by Kampala Bureau Chief Ms. Sophie Zhang Gaiping and Mr. Ronald Ssekandi, the agency’s correspondent in Uganda.

Speaking after the official signing, Mr. Muhoozi said the content cooperation between the news agency and Uganda’s fastest growing online publisher, will keep expanding and deepening in others areas for benefit of both parties and that this is “a first step toward broader cooperation.”

It is hoped that the partnership will bring more news about China to PML Daily massive readership, be it about business, politics, culture, entertainment and other areas of interest.

Ms. Zhang pauses for a group photo with PML Daily staff (PHOTO/PML Daily).

While hailing the new partnership between PML Daily and Xinhua, Ms. Zhang, pledged to try her best to accelerate the process of cooperation between the two sides.

She said that she looks forward to further expanding cooperation with PML Daily online publisher because of the company’s professional approach to journalism.

Mr. Atuhaire, the PML Daily Editorial Director said:

“We are committed to building a media for the next generation and a partnership like this, is a strong shot in our arm for confidence, as we move into the future. We hope our young editorial team will greatly benefit from this and any other future partnerships”.

Mr. Atuhaire says PML Daily is on course to dictate the online media space in Uganda (PHOTO/PML Daily).

Since its formation in 2017, PML Daily has quickly become one of the most influential and reputable media houses through its pioneering energetic young media team.

Xinhua operates more than 170 foreign bureaux worldwide, and maintains 31 bureaux in China—one for each province, autonomous region and directly-administered municipality plus a military bureau.

Xinhua is a publisher as well as a news agency—it owns more than 20 newspapers and a dozen magazines, and it publishes in several languages, besides Chinese, including English, German, Spanish, French, Russian, Portuguese, Arabic, Japanese and Korean, also publishing in cyberspace.

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