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3D Cinema Magic Naalya closes operations amid falling audiences

Uganda’s 1st 3D Cinema is located in Naalya at the Metroplex Shopping Mall (PHOTO/File)

KAMPALA – 3D Cinema Magic, which is based at Metroplex Naalya along the Northern Bypass, has closed operations amid falling audiences and declining profits.

The announcement was made by the company on their Facebook page on Saturday.

“Please note: 3D Cinema Magic Naalya will close its operations 1st September 2019. We really appreciate your continued support for the period we’ve been together,” the company stated

Magic Cinema is Uganda’s first-ever 3D theatre in the country. The events on the giant 3D screens appear real. It is owned by Wills Isingoma, a former NTV producer.

The news of closure caught many fans by surprise.

Osbert Magara wrote: “What! I can’t believe it. Gonna miss the best sound, best picture. Good environment.”

Benjamin Musasizi Owakabi said: “That place gave me memories I will never forget while I was at Kyambogo University. It’s where I watched my first ever 3d movie “The Hobbit: The Desolation of Smaug”. I can’t forget it. It’s one of the best cinemas in the country. Thanks for the movies and the memories.”

Bishop Oma said: “This place made me so sad from the salty popcorn to the very cold cinemas. The cinemas made you think about how to fight the cold rather concentrate on the movie. This is one of the few things I asked God to do for me. he has surely worked his magic…bye big kibanda.”

Emmanuel Oluka said: “Over the last months picture quality had dropped. But also to run a business like that, you need a mall in a busy location or at least for that location a large shopping empire.”

The news comes days after Multichoice said it will further reduce monthly subscription prices on DStv Premium, Compact+, Compact and Family as well as the GOtv Plus packages.

“These are tough economic times and as a company, we are constantly looking at various ways to thank customers for their ongoing support and loyalty at a price they can afford,” managing director Hassan Saleh said.

Last week, Econet put Kwesé, its Ugandan subsidiary, on sale after the Zimbabwe-based media company was last month put under administration due to failure to service debt obligations. Econet, Bloomberg indicated, will also sell its interest in Botswana, South Africa, Zimbabwe, Lesotho, Zambia, Nigeria, Rwanda, Tanzania, Malawi, Mauritius, Ghana, Kenya and Dubai.

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