KAMPALA- The Rolex Initiative on July 3 launched the third Edition of the Rolex Festival, under the theme: Street Smart, a social event that is claiming itself on events calendars of many Ugandans as well as tourists.
A rolex, which is a chapati rolled with eggs and vegetables was adopted on the streets of Kampala as an easy and affordable food.
Enid Mirembe, aka Rolex Queen, the CEO Rolex Initiative, who is behind the idea of the delicacy being used as a unifying factor to all Ugandan food to be used to represent the country across borders and on the international scene told journalists that The Rolex Festival is not only meant to be a day out, but other goals.
“The Rolex Festival seeks to grow food tourism in Uganda as a key driver in the Tourism sector, support the SME sector through business education and creation of awareness of their products and also popularize the rolex on the world map as Uganda’s very own fast and street food,” said Mirembe.
Together with its sponsors, Coca Cola, KCCA, Shell Gas, Miss Tourism Uganda, Galaxy FM, Uganda Tourism Board, and Kaswa Flour, activations are going to be done around the country before the day of the Rolex
Festival to sensitise street food vendors on how to operate their businesses smartly by meeting hygiene, safety and environment standards.
Mirembe said the event which is due for August 19 at the Uganda Museum will treat revellers to a day of entertainment with musicians like Cindy, Fik Fameika, Vinka, Sleek Stuart and Roger, among others.
Different treats of rolex will be served, there will be kids games, a zoo, and those interested in cooking will be taught how best to make a rolex.