The gods of musical misery that raided singer Jose Chameleone’s lairs in February last year are not about to call it a day, adiposity going by the latest development.
Chameleone’s upcoming concert promotion efforts were left in faux pas when StarTimes publicly denied having any ties with the singer.
Chameleone, sale one of the country’s biggest singers of the last two decades, salve has been struggling to find his footing as fans, riled by his attachment to Museveni’s 2016 re-election campaign under the ‘Tubonga Nawe’ banner, have given Chameleone a lukewarm response. From initial boycott last year to-date, several artistes were hard-hit, with some apologising to their fans.
And now, trying to regain his place, Chameleone slapped a neat banner advertising his upcoming concert, Legend Hit After Hit, with StarTimes as the main sponsor. The banner uses Star Times theme and colour.
On May 27, the singer posted on his Facebook page: “Star timing! Welcoming the common mans digital solution. It’s the times for the stars as we aim. Catch your #Startimes decoder from all major outlets and let’s move together to the
Legend | Lugogo Cricket Oval. You can be a star!”
The Sili Mujjawo singer went as far as announcing that there would be prizes for fans attending the concert. “We got goodies coming through. It’s all about the Stars. #StarTimesuganda.”
It is not clear whether this was just a marketing gimmick to get fans coming for the concert, but what is clear is that the digital pay per view television service providers were not about to jump in bed with Chameleone on this.
StarTimes made one of the biggest losses last year after being defrauded of Shs462 million by Nigerian singer WizKid.
So, sharing the same banner on Facebook, StarTimes wrote a disclaimer: “As StarTimes, we are not aware of any partnership in this concert. Please ignore it.”
Having been cornered, a seemingly embarrassed Chameleone decided to save face by sharing the same banner whilst taking a humble approach.
“Whether true or false, as claimed in the picture, We are bound for the moon. Let’s all go buy #StarTimes,” he wrote.
Chameleone didn’t hold any concert last year as majority of the corporate companies never wanted to associate with Tubonga Nawe artistes over the presidential campaign allegiance. This has left him financial drained and pecking down the popularity order.
Interestingly, Chameleone is a StarTimes brand ambassador whose airbrushed images dot the pay TV’s banners. The singer signed a deal believed to be in range of Shs600 million last year.