BUSINESS

Kwese TV joins Uganda’s Pay TV market

Kwese TV has today launched its satellite TV service in Uganda. Photo by Badru Afunadula.



KAMPALA–Kwesé TV, Africa’s newest broadcast network, has today launched its satellite TV service in Uganda, bringing the number of pay TV providers to seven.

Entering the market, Kwese has come with an industry first payment model which gives Ugandan consumers the choice to purchase pay-as-you-watch subscription packages.

This means Ugandans will now have the option to purchase three, seven or 30-day subscriptions to access Kwese’s full programming line-up.

Ugandans are already familiar with Kwesés free-to-air sports channel, a channel that launched here last year.

Some of the other channels on the just launched decoder include; DreamWorks, DTX, VICELAND and Diddys REVOLT as well as first-to-market content and popular televisions shows to cater to every viewing appetite.

Similar to other Pay TV providers, Kwesé TV’s programming line-up also includes local free-to-air channels such as NBS, NTV, Bukedde and UBC, with additional channels to be made available in due course.

Kwesé TV will be banking on the innovative flexible payment model and its premium programming to penetrate the competitive Ugandan market.

“Kwese’s appeal is not only its world-class content but also its innovative payment model which has never been adopted in this market. Never before has such premium content been available for as little as Shs17,000 for a three day subscription. At Kwesé we believe that world class content needs to be accessible to audiences not only through multiple platforms but also at affordable prices,” explained Herbert Mucunguzi, the General Manager Kwesé TV Uganda.

“Kwesé is the only broadcaster to offer a pay-as-you-view service that enables viewers to purchase three or seven day passes to its full channel bouquet, perfectly curated for every TV viewers lifestyle and budget. Whether you are a home-body, frequent traveler or never want to miss out on the latest live sports then Kwesé TV has a viewing package for you.

“African viewers have become increasingly more discerning and we cater to these diverse viewing appetites not only through premium content but also by means of a multi-platform broadcast offering which includes traditional TV, mobile apps and digital viewing options. Kwesé is all about choice, our viewers can choose what they want to watch from our extensive content offering, choose where they want to watch it, the viewing period that works for them as well as the price point. Gone are the days when consumers were forced to choose one or the other platform, Kwesé is unlocking a whole new world of flexibility,” added Mucunguzi.

Kwesé TV is currently available at branded dealer outlets both in urban centers and rural areas throughout the country and comes with a free 30-day subscription for new installations.

It boasting of a specially curated slim bouquet of 60+ channels offering premium entertainment and sports shows.

Additionally, it also recently introduced an always on programming line-up called Kwesé Free Bouquet. This means Ugandan consumers with a lapsed Kwesé TV subscription can still enjoy 24/7 access to a selection of free-to-air channels.

“No other service gives viewers this kind of value for money for world class content.

Among the other channels on Kwesé’s programing line-up include; CNN International, Sky News, Africa News, and Al-Jazeera to name a few.

Not to mention an impressive collection of wholesome childrens entertainment content which includes the exclusive Toonami channel from Turner, popular animation series and movies from NBCUniversals DreamWorks, award-winning pre-school channel CBeebies along with an additional five kids channels. These channels will broadcast alongside Kwesé’s eight owned channels.

Kwese joins other providers like DStv, GOtv, Star Times, Citi Cable, Azam and Zuku who have been in the market for quite some time.

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